STRYKE
A bold identity system for a next-gen fitness brand
YEAR
2024
CLIENT
STRYKE Fitness Co.
UTILIZATION
Brand Identity
Web Design
We developed a kinetic identity system rooted in movement, energy, and modern athletic culture. The visual language uses sharp geometry, wide spacing, and a high-contrast palette to communicate power and precision. For the website, we built an immersive experience with bold typography and fluid transitions that mirror STRYKE’s performance mindset.
CLIENT NOTES:
“Ather didn’t just design for us, they understood us. They listened, asked the right questions, and somehow delivered a direction that felt more ‘us’ than what we had in mind. It was collaborative, stress-free, and honestly refreshing to work with a team that actually cares about the craft.”
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